ABCE 2023

We are delighted to inform you that the 11th Arab Beverages (ABCE 2023) will take place on the the 18th and the 19th of October at the Double Tree Hotel by Hilton Riyadh. Looking forward to seeing you in Riyadh, Saudi Arabia.

Agenda

Conference Theme: Welcome to the Future!

Wednesday

18 October, 2023

8:30 – 9:30

Registration

9:30 – 9:45

Opening Session

Mr. Monther Al Harthi, Chairman of ABA

9:45 – 11:30

Session one “The Beverage Industry: Welcome to the Future”

• Eng. Majed Al Rasheed – Senior Manager Food Processing, National Industrial Development Center, Kingdom of Saudi Arabia
  The National Industrial Strategy and its Focus on the Food Sector.

• Mr. Marcelo Piva – Regional Sustainability Manager, Greater Middle East & Africa, Tetra Pak
  Circularity in the Arab Area – Tetra Pak experience

• Mr. Abdullah Aujan – Executive Chairman, Aujan Group
  The Beverage Industry: Insights for tomorrow

• Mr. Andre Pawelka – Head of Global Pre-Sales & Sales MEA, Doehler Group
  Global Market Trends & Insights in Beverages

• Mr. Alexandre Van ‘t Riet – Managing Director, LE NOBLE management consultancy
  How DNA of the Water Business Will Shape the Future

11:30 – 12:00

Coffee Break

12:00 – 13:00

Session two: “Moving towards an innovative and sustainable future”

• Dr. Imad Farhat – Global VP Taste – dsm-firmenich, UAE
  Ingredient Technologies for Sustainable Food & Beverage

• Mr. Bechara Nassar – Sales Manager, Technica International – Lebanon
  Smart Factories of the Future

13:00 – 14:30

Lunch

14:30 – 15:30

Session two: “Moving towards an innovative and sustainable future”

• Dr. Mohamad Abiad – Professor – American University of Beirut, Lebanon
  From Sip to Sustainability: Shaping the Future of the Beverage Industry

• Mr. Johan Cavalli – Chairman of the Board of Lagafors – Sweden
  The Relentless Reduction Way to Sustainability

15:30 – 17:00

Session three: “the Future of Health and Nutrition”

• Mrs. Angela Simondi – Customer Experience Manager – Tetra Pak
  How to reshape the Juice industry engaging more with consumer needs

• Mr. Fredrik Hjelmqvist– Senior Vice President Business Unit Beverages, dsm-firmenich – Switzerland
  The future of Taste, Texture & Health in Sports Nutrition 

• Dr. Maha Hijazi- Professor- Food and Nutrition Department, King Abdulaziz University, Jeddah
  The Trend of Matcha Tea Consumption among young people in Saudi Arabia

17:00

Closing of day One

Thursday

19October, 2023

9:00 – 9:30

Coffee

9:30 – 11:30

Session One: “Global Market, Economy and Governments initiatives”

• Mr. Pavlos Pavlou – Executive Director Retail Intelligence, Nielsen IQ – UAE
  Accelerating Beverage’s sector growth using consumer-centric strategies

• Mrs. Christel Morival – CEO – La Marq, UAE
  Branding and Sustainable Packaging Trends

• Eng. Asaad Kazkaz – CEO of Development & Projects Group, HDTC Training Center – Dubai
  Sustainability in Beverages Sector and its Positive Influence on Economy

11:30 – 12:00

Coffee

12:00 – 13:15

Session Two: Panel discussion “What does the future bring into the Beverage Industry”

Moderator: Mr. Monther Al Harthi – Chairman, Arab Beverages Association

• Dr. Oday Albuhamad – Director of the Standards Department, GSO
• Mr. Bassem Sabra – CEO, Al Rabie Saudi Foods
• Mr. Niels Hougaard – Managing Director, Tetra Pak
• Mr. Alexander Van’t Riet, Managing Director, Le NOBLE management consultancy
• Mr. Ahmed Bayoumi – CEO, Berain Water

13:15 – 13:30

Conference Declaration and Closing

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